Work, Dinner, Club – Fetish Daddy Is Bringing Its Seduction To Latex Ready-to-Wear

Crafting garments from the material in more approachable ways, could the London kinkwear brand’s creations now be destined for the next Heated Rivalry press tour?

A 2019 motorcycle accident ended Fetish Daddy founder Ollie Spragley’s career as an architect. With just three days of sick leave offering little time to recover, he threw in the towel and began making harnesses for his dogs Bell (a Jack Russell-Chihuahua cross and Brun, a Dachshund). A few South London dog walks later, and it didn’t take long for Spragley to realise his skills in creating for canines could transfer to the human market – and Fetish Daddy was born.

In the time since, it’s become a fully-fledged kinkwear brand with an offering spanning leather trenches, jock straps and harnesses. Now, it’s diving head-first into a new chapter: bringing its flair for latex to the world of ready-to-wear. 

Before now, Fetish Daddy’s latex offering skewed more on the kink side of things (the London imprint was commissioned to make a latex apron for Jake Shears in Harry Lighton’s 2025 drama Pillion). The move into using the material more broadly with a ready-to-wear collection in 2026 is in-line with the House’s craft-led approach, which they could bring to latex with the appointment of Gunning, who specialised in the material during his Fashion Design MA at the Royal College of Art. The launch of the new latex line also ties into the one-year anniversary of the brand’s Brick Lane store, where Fetish Daddy launched leather RTW and PVC harnesses. 

Courtesy of Fetish Daddy

It started by asking the question, “what do we already do in leather, amazingly, that we could bring through to latex? We’ve got some really exciting pieces like trench coats, bomber jackets, biker jackets, and pleated trousers,” says Spragley.  These thoughts evolved into a nine-piece collection comprising calf-grazing trenches, tailored trousers, bomber jackets, and basketball shorts. Making a concise offering was intentional and deliberately encompasses a range of products appealing to a spectrum of genders and bodies – which remains a key part of the business. 

Spragley worked on the collection with Keith Gunning, Fetish Daddy’s head of latex and latex technician Sunni Elder, combining the trio’s experience to offer something unique. Take for example, the way the latex is joined and glued together. Fetish Daddy uses a seven millimetre seam allowance, and rolled appliques to avoid laying latex on top of itself. It’s intricate and helps to elevate the pieces further into the high-end, and high-fashion sphere. 

“We want to make sure that we’re speaking to our community. When we were thinking about these nine pieces, we thought about who is the basketball customer? We know those people. We know that they’ll love a basketball short with a cropped hoodie, and we know that they don’t have the opportunity to buy something like that and wear it to an event,” says Gunning. “But also if you put a pair of jeans on with that biker or the cropped Huxley, it would work within your wardrobe. Those aren’t skin-tight pieces; those are outerwear pieces that you can layer up, so you can wear it for a big night out, or you can incorporate it into your normal wardrobe.” 

Take the trench coat or the bomber jacket, for example. These are clothes that you could wear on the daily. And they have the power to take latex beyond steamy fetish settings and into the morning coffee run. Sure, the semi-transparent appearance might call for some tactical layering if you’re bound for the office. But if your means of employment is less vanilla, there’s space to go wild, too. “We’re trying to make it a bit more approachable,” says Gunning. 

It’s between high-fetish and high-fashion where these garments live best. When asked about the kind of lives Fetish Daddy’s first ready-to-wear collection will live, Spragley sums it up as fun-seeking, professional, and fast-paced. “[The wearer] is maybe not doing a regular 9-5, but maybe they’ve got a business lunch with a client that they want to stand out to and impress,” he says. “In the evening, it still works really nicely. The same person could then, maybe after they’ve had their dinner, go on to some form of fetish club, and maybe they just lose some of the undergarments and throw on a jock strap, or they throw on one of our Acid pants, for example.” Gunning wants to see it worn by Heated Rivalry boys Connor Storrie and Hudson Williams (the opportunity to craft a piece specifically for them is one he would take pleasure in), while Spragley envisions it being worn by a stealth-like assassin, similar to Hannah Waddingham’s Judith Burton in Ride or Die. 

This fantasy doesn’t lie too far outside of what’s happening on the runways, where the lines between fetishwear and fashion are blurred. At Tom Ford, Haider Ackermann has delivered seduction via form-hugging leathers and sheer trench coats, while Saint Laurent delivered generous helpings of PVC leather in its Autumn/Winter 2026 offering. Fetish Daddy scratches the same hot-blooded itch, albeit from a different lens. 

The Fetish Daddy RTW line will launch at MIR Chicago and pre-orders are open on the Fetish Daddy website.