The American lifestyle brand is kicking off its anniversary celebrations with a three-day extravaganza in Tokyo.
Ralph Lauren is hosting a festival dedicated to its Polo line in Tokyo. Aptly named PoloFest, it will see the American lifestyle brand head to the Japanese capital for an event that brings together fans of the sporty label, vintage heads, and cultural voices taking place over three days from October 23-25.
As for what’s in store, expect a carefully curated space housing a retrospective archival exhibition packed with legendary Polo pieces, a speaker series highlighting key members of the brand’s community, and a marketplace decked out with vintage dealers from around the world. Sellers include: Albie Robert of The Polo Archive, Chandler Guttersen of Vintage Grace, Cosimo Ciampolini and Valentina Fiaschi of Tartan Vintage, Daiki Takahashi of Chunk Hideyuki, Yumikura of Whistler/Chart, Jessica Gonsalves and Brian Procell of Procell, Jesse & Drew Heifetz of F as in Frank, Julia Rabinowitsch of Millennial Decorator, Kazutaka Yadmoto of Vault Up, Laird Mackintosh of Thoroughbred NY, Raiya Sato of Nero, Richard Colligan of Metropolis Vintage, Ryunosuke Matsushita of Big Apple Store, Takahiro Arai of Youth Vintage, Tatsuro Sugihara of Row, Tez Saito of Reflex, and Yoshihito Murayama of Safari.
Alongside vintage gear, one-of-one upcycled pieces will also be available in a nod to the Japanese tradition of repair and reinvention, as well as specific PoloFest merch.
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A selection of reimagined pieces. Courtesy of Ralph Lauren.
Why is one Ralph Lauren sub label getting its own festival? The event is an early kick off to the brand’s 60th anniversary celebrations taking place next year. That means it has been nearly six decades since Ralph Lauren stamped his first collection of ties with the Polo moniker in 1967, before diving into menswear proper. Since then, Ralph Lauren has expanded its universe into sublines including the rugged and heritage-inspired RRL, high-end Purple label, and Polo sport. But at Polo Ralph Lauren, the brand’s far-reaching vision of Americana, one which touches on preppy, Ivy League style through to country-club gear, formal tailoring, sportswear and western-inspired design come together in an encompassing lifestyle vision that has won over country-club weekender as much as Lower East Side skaters and well-healed Ivy league prepsters.
The debut edition happening in Japan is also intentional. Since it landed in the country in 1976, Ralph Lauren has developed a fiercely loyal line of collectors, who have made the brand their own, with the label becoming part of the country’s broader obsession with all things Americana via music, film, media and fashion.
By bringing PoloFest to Tokyo, Ralph Lauren is honouring the love it has been shown.
PoloFest will take place October 23–25, 2026, at Jing Harajuku in Tokyo’s Shibuya district. Admission is free, with tickets available exclusively through the Ralph Lauren LINE membership community.
