What’s Good This Week: Stone Island’s Denim Research Campaign, OBAYATY’s Skincare Range And More

These are the menswear happenings to have on your radar, including Rolex’s “Four Seasons” collection, BOSS BY BECKHAM and Kiko Kostadinov x Oakley.

The Rolex “Four Seasons” collection breaks auction records

Rare Rolex watches tend to do very well at auction. Back in 2017, Paul Newman’s personal Daytona made headlines when it sold for $17.75m. Now, the Crown’s sporty chronograph is back in the hammer-slamming spotlight again, this time with four Daytonas, designed with the different seasons in mind, showcasing a combination of rare hard-stone dials and complex gem setting. They were sold at auction in London this week via Philips for a whopping £37.3m by Aurel Bacs. The proceeds went to Roger Federer’s Federer Foundation and the Leonardo DiCaprio co-founded Re:wild, in support of Rolex’s Perpetual Planet Initiative. The sale marks the highest amount ever raised at a watch charity event, so, you know, kind of a big deal.

There’s a mix of material make-ups, but none of them are what you could call quiet. The winter reference is cased in a cool 950 platinum with a blue opal dial, lapis subdials and a blue-to-fuchsia bezel and sold for £10m. The spring reference combined a white gold case and bracelet with a chrysoprase dial, lepidolite counters, a purple sapphire bezel and hour counters and sold for £6.8k. Rolex’s summer contribution to the series came in Everose gold with a turquoise dial and ruby counters, sold for £10.3k. And autumn’s yellow gold with a mookaite dial and chrysoprase counters reached £10.2m.

Stephen Graham stars in Stone Island’s Denim Research campaign

After relaunching the project for Autumn/Winter 2025, Stone Island are back with its latest instalment this season featuring Stephen Graham and Skepta. In case you weren’t aware, Denim Research is like the Italian brand’s denim playground, experimenting and applying innovative fabric development as well as incorporating new treatments. In the campaign, the actor wears 4100006 LASER PIGMENT INDIGO DENIM PANTS which are woven from an indigo-dyed yarn where the denim undergoes a laser treatment to achieve its worn look. Check out the full collection online and in-store now.

OBAYATY makes looking good a whole lot easier

Men nowadays do want to look good – plain and simple. We buy nice clothes, spend more than we should on haircuts and own one pair of shoes too many. However, a key component of our appearance can remain overlooked: our skin. OBAYATY is here to help, exponentially increasing our appearance with little to no added effort. Take its Skin Perfector, for example, a radiant primer that’s suitable for all skin tones, gives you a glow without shine and doesn’t settle into stubble. Or the Eye Booster, a tinted eye cream that brightens tired eyes whilst simultaneously reducing puffiness, dark circles and fine lines. Check out the rest of the OBAYATY range for yourself, available online here.

Kiko Kostadinov reimagines Oakley’s Ellipse sunglasses

Debuted during the Autumn/Winter 2026 show, Kiko Kostadinov and Oakley’s collaboration on the Ellipse frames is finally available in Brown Smoke Wood and Amherst Fade. Inspired by feather and wood grain applications, the sunglasses feature lightweight O MatterTM frame material and no-slip Unobtainium® earsocks for all-day comfort. The unique lenses are made possible by PhysioMorphicTM Geometry whilst the Unobtainium® nose pieces allow for a custom fit. Check them out now, available online and in-store.

BOSS BY BECKHAM reimagines the British wardrobe

David Beckham. Manchester United legend, England hero and an undeniable style icon. So much so that for Autumn/Winter 2026, he’s collaborated with BOSS for a collection centred around how he likes to dress at this time of year. “We’ve placed a real emphasis on exceptional fabrics and fits throughout. For me, confidence comes from clothes that feel as good as they look,” he says, and it bleeds throughout the offering. From the outerwear to the knitwear and shirting, pieces are constructed with rich fabrics along with flattering, sharp silhouettes which, combined with British sensibilities, make for a very wearable capsule that works in tandem with each other or your very own wardrobe. Check out the full collection, available online and in-store now.