These are the menswear happenings to have on your radar, including Ici C’est Paris La Maison’s London space, Puma x Nahmias and Jeff Goldblum in Jacques Marie Mage’s latest campaign.
Ici C’est Paris La Maison opens up a London experience with PSG
Via @icicestparis
Whether you’re a die-hard Paris Saint-Germain FC fan or just a bloke who loves football and fashion, this Ici C’est Paris La Maison London space in Central London is where you need to be. On top of having some of the most in-demand collaborations, including the XO collection unveiled at the FIFA Club World Cup, the Stanley 1913 capsule and even the Astro Boy sculpture in collaboration with Leblon Delienne, there’s an immersive program that spans the Beyond Wellness Lounge and the Ici C’est Paris cafe. Find more information on the lifestyle space here.
Jungkook is Hublot’s latest ambassador
Courtesy of Hublot
With BTS’s long-awaited comeback just weeks away, the solo careers of the members are not to be sniffed at since they went on hiatus. Jungkook has established himself as an artist who can really hold his own, with his album Golden becoming the most awarded and highest-charting debut album in history – not to mention his slew of hit singles like “Seven” and “Standing Next To You”. To celebrate the K-Pop artist’s continued rise, Hublot have given Jungkook the honour of wearing the Big Bang Original Unico watch, which was unveiled at LVMH Watch Week recently.
David Gandy is the face of Marks & Spencer’s Jaeger
Courtesy of Marks & Spencer
Marks & Spencer’s premium menswear line Jaeger just got its first esteemed ambassador, and it’s none other than David Gandy. Widely recognised as the world’s first male supermodel, Gandy will be headlining the evolution of the Jaeger line that’s become known for its elevated tailoring, refined wardrobe essentials and luxurious fabrics. There’s a clear alignment of ethos on both sides, with Gandy saying on the press release: “Our shared commitment to quality and British style has delivered great success in the past, so I am excited to be working with them on Jaeger, a brand with a remarkable heritage and a modern vision that aligns perfectly with my own approach to menswear.”
Nahmias brings the West Coast flair to the Puma Suede
Courtesy of Puma
Off the heels of a massive, year-defining collaboration with the Marty Supreme jacket, Nahmias’ stock is definitely at an all-time high right now. They’re riding this wave with a collaboration with Puma on the iconic Suede model, giving us three takes on the unshakeable West Coast style. The distressed, suede toe overlays, chunky crocheted laces and exposed foam edges serve as the real highlights of this capsule, with three distinct colourways for those who are feeling a vintage aesthetic, an understated look or are into pastel hues. The shoes are available online and in-store now.
Samsøe Samsøe go on a tour de Belgrade
Courtesy of Samsøe Samsøe
The Copenhagen-based brand travelled down south, using Serbia’s capital as the backdrop of their latest campaign, entitled “SIGHTSEEING.” Lensed by Philipp Paulus, and starring model royalty Lily McMenamy and Cherif Douamba, the visual story sees the two in full tourist mode. Posing in by the Avala Tower, and in the observation deck, the traveller’s best friend is put forward – new season backpacks and weekenders are carried by many, held in the air, or even suspended by the belt. There’s no such thing as overpacking with Samsøe Samsøe. Check out the campaign now.
Wooyoungmi gets silky and sultry for Spring/Summer 2026
Courtesy of Wooyoungmi
There isn’t much that doesn’t whisk you away in a dream-like state when looking at Wooyoungmi’s latest campaign. The sunny countryside estate offers an escape from the bustling city. The silky smooth textures of shirts. The mix of high-low styling resulting in effortless luxury, all documented by renowned photographer Alisdair McLellan, and embodied by model Edie Campbell. Check out the new collection now.
Jeff Goldblum has joined the Jacques Marie Mage band
Courtesy of Jacques Marie Mage
Sexy sunglasses deserve a sexy wearer. And not just once. Nor twice. For the third time, Man About Town’s very own Autumn/Winter 24 cover star Jeff Goldblum partners up with the Californian eyewear brand. This time around, JMM have turned to the actor’s signature ’80s look – specifically the rounded rectangular-rimmed glasses he used to sport – to create its latest model, “The FLY”. Off-beat yet keeping its sophistication intact, the pair of sunnies joins a newly iterated version of “The JEFF”, both now available online and in select retailers worldwide.
