These are the menswear happenings to have on your radar, including Kith and Lionel Messi’s big anniversaries, Palace Skateboards’ collaboration with Rizla and Gucci’s entrance into F1 with Alpine.
Tommy Hilfiger brings New York prep to Anfield
An end of an era has come to Liverpool FC. Although the club and fans will surely be mourning the departures of club legends Mohamed Salah and Andrew Robertson, a new chapter is on the horizon and Tommy Hilfiger’s latest campaign marks a sense of optimism. Featuring star players like Virgil Van Dijk, Florian Wirtz and Dominik Szoboszlai ahead of this summer’s blockbuster World Cup tournament, we get a sense of Tommy Hilfiger’s New York prep roots with elevated tailoring in linen mixed with staples like cable knit sweaters and maritime-inspired outerwear. The American label’s red, white and blue palette bleeds strongly throughout, with silhouettes rooted in heritage. Check out the new collection here.
Our Legacy WORK SHOP overdyes the summer essentials
Our Legacy’s WORK SHOP division is a lab for the Swedish brand’s experiments and collaborations. This new collection falls under the former, with the Natura capsule delivering a dreamy array of summer-ready items all overdyed using natural dye methods from plants and minerals that give a lived-in, muted vibe to sweatshirts, checkered anoraks and relaxed shorts. Being a yearly tradition, Our Legacy rolling out Natura has become a sort of indicator of summer’s arrival. Shop the collection, available online and in-store now.
Kith and Lionel Messi celebrate together
This summer’s World Cup will mark Lionel Messi’s 20th anniversary at the biggest international stage in football, coinciding with 15 years of Kith. To celebrate both legacies, Messi and Kith founder Ronnie Fieg have partnered on a collection with adidas Football, highlighting the Argentinian marksman’s impact on and off the pitch. With the two working collaboratively on the whole collection spanning performance and lifestyle silhouettes over the course of the year, we see co-branded graphics on throwback Argentina jerseys and warm-up gear. There’s even a hefty leather racer jacket in the mix, along with casual tailoring. The collection is available online and in-store now.
Burberry’s being a real good sport
In the run-up to the summer’s big tournament, fashion’s football fever is amping up. With a showstopping line-up of ballers like Declan Rice, Heung-Min Son and Eze, it came as no surprise when Burberry weighed in on the fun with its “A Good Sport” campaign for Autumn 2026. Capturing the anticipation and excitement that comes from live matchdays, we see these football icons alongside international stars like Romeo Beckham and Stephen Graham celebrating the energy of The Beautiful Game’s fandom. A range of iconic raincoats like the Swarby and the Tillydrine are fittingly highlighted for those rainy away days, and the terrace-favourite Burberry check seeps its way into the line, too. Check out the new campaign now.
Gucci takes the track with Alpine F1
Gucci doesn’t let the grass grow under its wheels. Fresh from its whopper Cruise 2027 show in Times Square this month, the Italian label has become the first luxury Maison to serve as a title partner in Formula One with the Alpine F1 team. This collaboration debuts Gucci Racing, a platform that sits between the intersection of high fashion and sport, and means that from the 2027 FIA Formula One World Championship, the Alpine team will race and compete in Gucci colours under the moniker Gucci Racing Alpine Formula One Team. Check out more info here.
Palace rolls on with Rizla
The week’s sport-heavy agenda continues with Palace Skateboards’ latest collaboration. This time, the skate imprint has teamed up with rolling paper company Rizla. Although it doesn’t sound at all sports-related, the collection translates Rizla’s MotoGP sponsorship history with a sportswear-led offering featuring the brand’s iconic orange, pink and blue racing aesthetics. We get everything from racing jackets and sweatshirts to mesh jerseys and caps featuring the all-over graphics synonymous with the sport. The collection is available online and in-store now.
Stüssy keeps its cool for Summer 2026
Stüssy’s lookbooks and campaigns rarely miss the mark. Sure, the styling is always top-notch and the models always seem to be cast to perfection, but more than anything, it’s just really good clothes. The brand’s Summer 2026 collection is no different, building on its Californian chiller approach to design. Who knew you’d ever need a snakeskin blazer, amplified by a tiger print top layered underneath. Hiking gear like camo shorts, boots and a windbreaker are paired with a simple overshirt, worn in a way that feels put together and considered. A delicious leather jacket also enters the conversation, with an uber soft-looking shell that allows it to crease and fold in all the right places with elasticated cuffs and waistband. It’s business as usual for Stüssy and that’s more than enough. Check out the new collection online and in-store now.
