Silvia Venturini reflected on the House’s 1990 men’s debut as part of its latest collection, shown at Milan Fashion Week.
In the year 1925, the Fendi family learned a technique from Roman master saddlers that would, in retrospect, come to cement the House’s place in the world of Italian craftsmanship and luxury goods. Nearly a century later, the handworked Selleria stitch, as it is known, has remained unchanged — though its use has evolved to reflect contemporary styles.
For the Spring/Summer 2025 Men’s presentation, Fendi took us back to their origins, making a pit stop in 1990, when the label introduced their first menswear look. Re-interpreting the historic technique through scale and purpose, the collection sees the Selleria in a myriad of forms — from a broken pinstripe suiting jacquard to the surface design on Japanese boro denim. Further bridging the feelings of nostalgia and excitement for their future, Fendi echoes fluid trench coat styles and slashed trouser silhouettes of the past, and reflects the ever-present transitionary nature of design through twisting polo plackets and versatile shirt sleeves. Elsewhere, the looks redefine traditional menswear uniforms to reflect a modern softness, with pastel and neutral shades and House crest embellishments that seem to invite, rather than exclude, guests to join the FENDI Club. We’re sold.
Explore the collection, below…
