1664 has unveiled Robert Pattinson as its first-ever Global Brand Ambassador, with a sweeping campaign directed by Brady Corbet already in motion for 2026.

At the centre of the collaboration is a global campaign set to launch in 2026, where Pattinson and the premium French beer brand will invite audiences to explore the many contrasts of good taste – brought to life under the cinematic lens of The Brutalist’s Brady Corbet.

“We’re thrilled to unite Robert Pattinson and Brady Corbet, two icons of modern creativity, to create a campaign that dramatises the debate of good taste”, says Nikola Maravic, Global Marketing Director, 1664. “Together, their unique personalities and creative styles challenge convention, with 1664 being at the heart of the discussion. Our longstanding mission to elevate beer into a premium lifestyle experience is underway. This is only the first sip, stay tuned for more to come.”

It marks 1664’s boldest stride yet into culture territory – a statement of intent that cements the French house firmly on the pulse of cool. Pattinson arrives off the back of his latest film Die My Love, which premiered at Cannes this year to widespread critical acclaim. Meanwhile, Corbet’s most recent feature stormed awards season, earning 10 Academy Award nominations including Best Director and Best Original Screenplay. All signs suggest this pairing is destined to deliver nothing short of exceptional taste.