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Daus Mendoza’s Full Circle Moment! Behind The Scenes Of His Viral Waist Trainer Launch.
Words TRISTEN JITHAN
Daus Mendoza, the internet's 19-year old ‘it-boy’, has quickly risen to fame with his candid social media content, showcasing everything from viral beauty looks to bold fashion statements. Known for his unfiltered personality and over the top style, the Latinx creator is now making his mark in design, debuting his exclusive waist trainers in collaboration with Colombian-founded brand, Contour Goddess.
Inspired by his love for waist trainers, this partnership is more than just fashion – it’s a tribute to Daus’ Latin heritage and a statement on self-expression, confidence, and breaking gender norms in beauty and fashion, particularly for men. By blending his signature aesthetic with Contour Goddess’ commitment to innovative shapewear, the collaboration challenges traditional beauty standards and redefines who gets to wear what. With his growing influence, Daus hopes to inspire others to embrace their individuality and push boundaries in both beauty and fashion. We caught up with Mendoza to dive into his journey and the
vision behind this groundbreaking collaboration.
What made you want to create a waist trainer, and how does it feel to see it finally come to life?
I started wearing a waist trainer at the age of 14. At the time I had just ordered one off of Amazon but it turned out to be a Contour Goddess trainer–from the moment I put it on I was hooked and couldn’t stop wearing it! The brand has always been so kind to me and my love for the product is so real. It was an obvious next step to create my own! I got in touch with their incredible CEO, Melany Garcia, and she saw the vision as well. We got straight to work from there! It’s such a surreal feeling to see it come and hold it in my hands. I’m so proud of what we’ve created and it fills me with so much joy to see my audience loving it as much as I do! All I want is to spread confidence and joy with this product.
Can you share the story behind the design process?
I draw every single thing on my iPad! I love designing and had already drawn up ideas for the waist trainer before Contour Goddess even had a chance to answer. The process behind it is simple: I took everything I loved about my previous waist trainers, added my own twist, and created what I want to see in the market. I removed anything that I didn’t like from other trainers – I really didn’t want mine to leave a harsh mark because it pinched the hips from being so tight. My biggest thing was to design a product that would be built inside the waist trainer that is tighter then the waist trainer itself. This way it really snatches the waist in and gives everyone an hourglass figure. It’s that easy!
How do you imagine people styling or using this waist trainer in their everyday lives?
I don’t even have to imagine it because I already see it happening. You can use this waist trainer however you want in your everyday life. You can put it over your clothes, under your clothes, wear it over a body suit, over a tight shirt and jeans, however you want! It’s made to be beautiful – it goes beyond function and doubles as a fashion statement. It really takes outfits to the next level.
Did you run into any challenges when making the waist trainer?
Thankfully we had a really smooth process and didn’t run into any challenges. I was very specific with what I wanted and the manufacturer in Columbia knew exactly what they were doing from the start. It only took two samples to get the finished product.
What materials or details did you focus on to make this waist trainer special?
I focused a lot on the front design of the waist trainer and the built in band inside. Those are the two things that you won’t find in any other brand. My waist trainers are really beautiful and that has helped the customer fall in love with them even more–they are truly one of a kind. I also wanted there to be personal touches to the piece so we added a custom charm with my “D” logo.
How do you want people to feel when they wear your waist trainer?
I want people to feel confident and empowered. I want my waist trainers to give a burst of excitement to
every person that buys it.
What are your hopes for how this waist trainer will impact the industry or its wearers?
My hope is that people will see this product and think of it as more than just a trainer to snatch the waist. It’s a creative statement that can help compliment or tie together an outfit. It’s something to have fun with to see this waist trainer and think more than just a waist trainer that snatches you up. I want people to have fun with it and get creative on how to integrate it into their wardrobe to elevate their looks and express their individuality.
Any styling tips for someone new to waist trainers?
Definitely to wear the right size for each occasion. For example, if you are wearing it on a night out you want to make sure you’ll be comfortable. When you’re wearing it around the house you can go a bit tighter. Personally I also love to match the colour of my waist trainer to my top!
What’s ahead in 2025 for Daus?
There is so much ahead for me in 2025! Creating this waist trainer has been the start of something big but I have so many other projects coming in different realms across beauty, fashion, etc.. I take pride in everything I work on, as you can see with these waist trainers. I love to create and design so I’m going to take that passion and apply it across some different projects and collabs I have coming up. You’ll have to follow along to find out!
