The brand started in a very matter of fact fashion – making simple, functional sportswear with fits that were somewhat tailored.
“At the time it was literally impossible to find a well-cut t-shirt without over-sized logos, prints and mad colors. Sports shorts were big and baggy and always with a number of unnecessary details. Essentially, the brand was launched for what I wanted to wear but couldn’t find…and I still approach it in the very same way”. Now, men alike are clamoring for Ron Dorff designs – from the perfectly fitted underwear to a gym short that hits exactly where it should, to those body-defining swim suits adorned with the brands signature detail –a pair of black-lacquered eyelets, a reflection of the two O's in the brand name that allows for the subtlest glimpse of skin. Classically designed, with a little bit of sex, and a whole lot of discipline, is the modern definition of the Ron Dorff man.