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Wisdom wearing Gucci covers Man About Town 2021, Chapter 1

Wisdom wearing Gucci SS21

In a week when Gucci and Balenciaga broke all the fashion rules during the unveiling of the Gucci Aria collection, Man About Town releases another of its SS21 covers. This features model Wisdom, wearing Gucci. 

As part of a special collaboration with Gucci, this editorial showcases the vibrancy of one of the fashion world's most esteemed houses.

For its SS21 collection, Alessandro Michele collaborated with filmmaker Van Sant and 15 emerging designers to presents his new collection styling the Gucci entourage.

From Billie Eilish to Florence Welch, the project narrates a story in which musicians, actors and personalities of the entertainment industry are protagonists. Denim shorts are shorter, pleated skirts are longer, and the overcoats’ fantastic prints evoke a sense of nostalgia for a ’70s fever-dream. Sports polo shirts are reinvented, always paired with overly chic and elegantly tailored pieces, creating the Gucci clash Alessandro Michele founded over the past years at the maison. While ensuring things remain loud and clear, the garments are more wearable, adapting to the times.

The SS21 issue also features the likes of Jacob Elordi, Tom Daley, Cody Fern, IDK, Eli Goree, Pietro Boselli and much more. Pre order the issue here.

Photography: Bartek Szmigulski
Styling: Kieran Fenney
Grooming: Jason Goh at Gary Represents
Production: Andre Augusto at ARLAA St
Model: Wisdom at NEXT models
Words: Adelaide Guerisoli