Men’s Creative Director Pharrell Williams explores the spirit of travel central to The Maison.
Travel is at the heart of Louis Vuitton. Its namesake founder started out making premium travel gear for travellers back in 1854, with its slat trunks remaining a pioneer of luggage design.
It’s something Pharrell Williams, the House’s Men’s Creative Director explored deeply in his Spring/Summer 2026 collection, inspired by a trip to India where he and his creative team visited printmakers and ateliers in the country.
Now, Williams has furthered this exploration with the help of House ambassadors Jeremy Allen White and Pusha T in its latest campaign. Titled “The Art of Travel” and captured by Drew Vickers, we see White and Pusha T on the move as they soak in their surroundings dressed in easy, flared tailoring with luggage at hand immersed in new environments.
“This campaign transit roads and railways, and scenic overlooks, capturing the rugged landscapes that lie between communities,” read a statement accompanying the campaign. “Seen from the vantage point of a train car, a cargo van, or on foot, each frame celebrates the journey itself – the fleeting interludes, the expansive horizons, and the quiet thrill of movement.”
This isn’t the first time Williams has sought creative inspiration from India. In 2018, for a collaborative “Holi Festival” adidas NMD sneaker, the musician and designer looked to the country’s festival of colour, where spring is welcomed with coloured water and powder parties. While at Louis Vuitton, trunks and luggage are a recurring focus of its men’s collections, reflecting travel’s place as a cornerstone of Williams’ creative inspiration.
Now, with its “The Art of Travel” campaign, we’re seeing this vision off the runway, in the wild, and on the move.
