Behind the lens of a TikTok sensation, Noah Beck shares the reality of life on a viral stage and his next venture with the camera.
“My whole life has been dedicated to soccer, and that’s all I ever wanted to do. Soccer, or football as you call it, was everything for me. I played in Arizona up until the age of fifteen, and then I moved to Utah for college. I had a great freshman year but then COVID hit and we got sent home. Quarantine happened, and in my room, I could only kick a ball around for so long. I could only do so much online school where my brain wouldn't get fried and I couldn’t hang out with friends because we were all locked in our houses. So, I was like, what do I do? And I just started making videos.”
Was this something your friends were doing as welI?
“It was never something I dreamed of and it felt weird at first, to the point where I thought my phone was glitching. I just did a cringe lip-sync video and a dance! But it was so flattering. I started to think to myself, they must believe in something that I’m doing; there must be something appealing in the stuff that I’m putting out there. I still don’t know how to answer the question when people ask me why I have the number of followers that I do. I don't know the answer. When I first started using it, TikTok was just for fun. When I saw hundreds, and then hundreds of thousands of people, sometimes even millions of people liking my videos early on, I realised the scale of it. Think about how many eyes you’re reaching! TikTok is what you make it, and for me, that’s a job. I owe pretty much everything to it, that’s how my whole career started.”
Noah Beck wears AMI on the cover of Man About Town’s SS22 issue.Photography by Shane McCauley
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