The worlds of high fashion and sport are converging like never before in the 2020s, and Louis Vuitton and Formula 1® today consolidate that synergy for the decade ahead. Announcing a 10-year agreement as official partner of the motorsport competition in its 75th anniversary year, the French house’s iconic monogram is set to become a staple at the sport’s storied destinations — a symbol of the common savoir-faire   exhibited by both institutions, whether on the race-track or runway.

From trackside signage to the presence of The Trophy Trunk (first developed for the Grand Prix de Monaco™ between 2021-24) on the winner’s podium, LV’s tagline “Victory travels in Louis Vuitton” has never rung so true.

“I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft and precision,’’ Pietro Beccari, Chairman and CEO of Louis Vuitton said in a statement.  

Stefano Domenicali, President and CEO, Formula 1® added: “This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories. The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition.”