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June 13, 2023 1 min read

inhis debut collection as Men's Creative Director, Pharrell ushers in a new dawn for the house for SS24.


Presented in Paris last night, on Pont Neuf, the oldest bridge in the French capital, the debut collection from seminal record producer, singer, rapper and now Louis Vuitton Men's Creative Director Pharrell has galvanised the internet. Taking inspiration from the sun and its power to cast light and warmth across the world, rays of graphics, warm colour palettes and the iridescent surface decorations adorned garments, marking a monumental new era for The Maison, bound by warmth, well-being and welcomeness. 

Immerse yourself in the SS24 show, right now, below...