You touched on people being very opinionated on social media, but how do you deal with the attention when you’re out and about, now that you’re a public figure in your own right?
It’s interesting, because when I'm going to Erewhon or wherever, I forget that people might notice. Then you see people talking or looking, or taking pictures, or people will record you and it can make you feel exposed. I love laughing with my friends or going to the beach with my dog, so sometimes when someone gets a camera out, I'm like, ‘Oh you think I'm that guy online, Chris Appleton?’ It's very flattering and I'll always stop and take pictures with people and say hi, but sometimes it just makes you feel aware that you're being watched… At the end of the day, they're supportive and I think that's great.
There's a negative side to social media that I've honestly learned to laugh at. I don't ever take anything too seriously. I think maybe posting more vulnerable things, like when I was posting about my mum or when I was posting about being told I’d never do the cover of Vogue and talking about my journey, I feel a little bit more exposed. I've been trying to open up to showing more of that, so it's not just a hot picture or whatever. I started to be more vulnerable with my posts, more meaningful, more telling my story and my journey, and trying to inspire others to know that they can also achieve things against the odds. It is actually really well-received, but that makes me feel more vulnerable than posting a hot picture… It's like I’m really showing the climb and my biggest fear is, ‘Oh my God, they're going to know I'm that guy from Leicester,’ do you know what I mean? You think you have to come from a rich background or a well-to-do family. I come from Leicester, I don't come from Hollywood. It’s imposter syndrome, I guess. It's something we've all had and I like it, because I think it keeps me grounded, and keeps me incredibly grateful for every opportunity I have.
You’re a director at Color Wow and an Ambassador for Shark; how do you go about committing to these partnerships and knowing which ones are right for you?
I'm selective about what I do. I don't want to do everything. I don't want to go to the opening of an envelope. I had the opportunity to work with a bigger brand at the time when nobody really knew what Color Wow was, but I decided to go with the underdog because I've been part of the build. I've been a part of the philosophy and part of making the products, and part of its journey. It's been really fun to create that. With Shark, I was into their story and solutions, and affordability. Even on the fashion side, people want to know what top you're wearing, they want to know about your outfit, fragrance or skincare. I try to share those things, because I think there's obviously an interest in hair, but it's expanded outside of that. People want to know what you smell like, they want to know where you like to go on holiday, what hotels they should stay at. It becomes a whole 360 thing.
You mostly work with women, but for our Man About Town readers, what do you think should be the biggest consideration for a guy when choosing a new hairstyle or colour?
Guys, in my experience, are sometimes more particular than women. They're very particular about the shape. And I think guys have become much more aware of things like haircuts that suit your face shape and haircuts that suit your hair texture; they know it's good to look after your skin and look after your appearance. For me, it’s a fun process to be able to give advice in those realms. I've worked with male models, but I've also worked with regular guys, and fundamentally they have problems too. ‘My hair's getting thin, what do I do? My hairline is going, how do I fix this?’ My advice, especially for guys, is to find yourself a hair stylist you can have a good relationship with and really find what suits you and what suits your personality type. Hair can really tell a story. It's universal.